“People don’t buy what you do, they buy why you do it”

Who does love a good Ted Talk? Recently I watched a Ted Talk by Simon Sinek on how great leaders inspire action.  There was something about this specific ted talk that stuck with me.  In his ted talk, Sinek talks about why certain companies are more successful than others.  He uses Apple as his main example.  The reasaon why companies like Apple are so successful is because the customer is buying why Apple makes computers rather than because they make them.

This is true in leadership.  People follow a leader based on why they do something rather than what they do.  To be a successful leader you start with why you do something, then go to how you do it, and then finally what are you going to do.  If the order is backwards, people won’t have the motivation to follow you.  After all, people don’t buy what you do, they buy why you do it.

 

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